Photography with Purpose, on Purpose
Adding Story into your photos
You want your photos to have impact. Who doesn’t! “A Picture is worth a thousand words” seems to be self explanatory. But why doesn’t every photo hold our attention for more than a second or two? If that… And whether you’re a professional photographer or just take snapshots for fun, wouldn’t it be nice to be able to consistantly take photos that make people stop and engage?
“All Washed Up”
Ours is an image driven world. We’re subjected to a never ending array of photos, messages and ads. All demanding our attention. And so a new commodity has arisen, the commodity of our time. Unconsciously we have learned to dole out our time in bits and drops like priceless gems. We’ve evolved into a “Show Me” culture and have become voracious consumers of visual stimuli. So if you are going to ask someone to spend some precious time with your image, what you are offering had better be good!
This is where story comes in. To get someone to pause and take a look, our photos need to say something to the viewer. To evoke a feeling. A memory. An emotion. To make the viewer laugh or cry, become excited or even uncomfortable. Or to just stop and hit pause lost in the beauty of the moment you captured. To open the wallet and spend a bit of time.
Is this easy? Well…no! But to do so you must become a storyteller. You must connect to your audience with any photo you share, be it on social media, stock photography or a gallery. And if you can’t connect that means the viewer will not pause, click, comment and share. Or stand and get lost in your gallery piece.
In fact, one of the biggest compliments your photo can receive on social media is a share or a re-post. When this happens your viewer has decided your photo is not only worth their time, but their friend’s time as well! Or, even better, the viewer will spend time and a bit of another precious commodity, their money, for gallery piece purchase.
So here is the issue. How do I make the someone pause and spend a little…Time?
In my next few posts I will take up challenge of shooting storytelling photos. I’ll share tips and tricks small and large. I’ll take you beyond just camera settings and light. We’ll also embark on a journey of discovery. And along the way my hope is to inspire and equip you to take Photos with Purpose and on Purpose.
Oh, and thanks for spending a bit of your precious time to read these posts. Don’t worry, it will be time well spent!
Oh, and By the Way…Please feel free to look around our website. We are constantly changing out galleries and photos so you will find something fresh every time you come back!
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